DEYA Brewery x Record Store Day

DEYA Brewery’s partnership with Record Store Day this year was a pretty engaging affair, generating a lot of media coverage. Early doors Katie had floated the idea of a DEYA vinyl, which we worked on and finessed, arriving at an artefact to document artists who had played at the brewery. Stephen led on pulling the project together, and there was a real Transfer Deadline Day feel to pulling this together by 12 April (RSD!), with The Orb sneaking in just under the wire, alongside names like 808 State, DMX Krew, Echo Juliet, and of course our own Lara Jones.

We used Sea Bass Vinyl in Scotland on manufacturing duty, using their Ecovin – with a product with 90% reduced carbon footprint. Seabass gave us some great footage of the manufacturing to bring the process to life on social media. As ever with DEYA products, Thom Hobson on artwork, and it’s a joy of a product, with profits on the record went to National Star (in Ullenwood). You can grab a copy at the Taproom or The Swamp in Cheltenham.

Pulling together the music programme for the day was a treat – we were able to bring in Crazy P to DJ, with live acts on the bill too – Marla Kether and Pocketsun. The Greenstage on sound duties. A day to remember!